Posted April 11th, 2010 at 12:36 am
In Apple
During the iPhone 4.0 Preview Event on Thursday, Steve Jobs previewed Apple’s iAds platform, a simple way for developers to integrate ads into their apps. Jobs show a calculation explaining how Apple would be able to show 1 billion ad impressions per day.
Jobs’ missed one critical number in his calculation of 1 billion ad impressions per day. His calculation was (30 minutes ÷ 3 ads per minute) x 100 million devices = 1 billion impressions.
The “30 minutes ÷ 3 ads per minute” part of this calculation assumes that all apps will include iAds, which is of course false.
Jobs’ forgot to count developer adoption. The 1 billion figure is only correct if each user only used applications which included iAds, which we all know will not be the case due to the popularity of a) Paid apps, b) Free apps without ads, and c) Free apps with other ad networks’ ads.
Posted January 28th, 2010 at 6:03 pm
In Links
Sebastiaan de With has published an iPad UI Roundup, following his excellent Snow Leopard UI Roundup, Safari 4 UI Breakdown and Work and iLife 09 UI Roundup.
I’m most interested by his take on iPhone apps running on the iPad.
I’m worried, however, of displaying them at this magnified size. They’re blown up to twice their regular size, which wouldn’t be a problem if the iPhone encouraged resolution-independent interface design, but almost all iPhone apps use custom controls that are designed at one size. Blowing them up will create a blurry mess of pixels. I’m curious to see how this problem will be solved – if it will be solved at all, of course.
I’ve had similar thoughts, and wondering how a certain iPhone app I’ve been working on will look blown up.
Read the rest of the iPad UI Roundup on The Cocoia Blog.
Posted January 28th, 2010 at 5:09 pm
In Links
I think John Gruber is right on with his comparison between the iPad and Mac, and Automatic Transmission and Manual Transmission.
Used to be that to drive a car, you, the driver, needed to operate a clutch pedal and gear shifter and manually change gears for the transmission as you accelerated and decelerated. Then came the automatic transmission. With an automatic, the transmission is entirely abstracted away. The clutch is gone. To go faster, you just press harder on the gas pedal.
That’s where Apple is taking computing. A car with an automatic transmission still shifts gears; the driver just doesn’t need to know about it. A computer running iPhone OS still has a hierarchical file system; the user just never sees it.
Gruber shares some other thoughts on the iPad on Daring Fireball.
“I wouldn’t want to take away your joy and surprise on Wednesday when you see our latest creation.”-Tim Cook
Posted January 25th, 2010 at 8:13 pm
In Quotes
Posted January 24th, 2010 at 11:00 pm
In Links
Flurry, a mobile analytics company who tracks the usage of iPhone applications has revealed that it’s seen iPhone apps launched on a device with the characteristics of the rumoured Apple Tablet from within Apple. I’m getting pretty excited for the event on Wednesday.
Read the full post on MobileCrunch for more details.
Posted January 19th, 2010 at 9:39 pm
In Personal
Welcome to my new website. I’ve been meaning to get back to blogging for a while, and am glad that I finally got a chance to do so.
I’d like to thank Chris Voll for his work designing on the site, and Michael Yurechko for his advice along the way. I’d also like to thank Gary Vaynerchuk for his lessons in personal branding that inspired me to create this site.
I’ve been working on some pretty exciting projects over the last couple months, and hope to share my thoughts and experiences on my blog. I will make sure to keep the projects page updated so you can always see what I’m working on.
If you’d like to learn more about me, head over to the about page, or if you’d like to read more about what I’m working on, head over to the projects page. You can also follow me on Twitter.